"It gets to the point where it's ridiculous, and people believe their own hype" - Jerry West dishes on the NBA's promotion of individual players
Briefly

Jerry West expressed frustration with the NBA's heavy reliance on individual player marketing tactics, highlighting the contrast between today's instant fame and the need to earn recognition in his era.
West criticized the current NBA landscape for promoting players based on marketing rather than traditional hard work, noting that some less deserving individuals are overhyped, leading to a loss of authenticity in player recognition.
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