Now is the perfect time to remind brands of the vital role out-of-home (OOH) plays in reaching huge numbers of people in the real world - at moments when they're active, together, and in a good mood.
Whether it's hitting the gym, grabbing drinks with friends, attending cultural events, or simply enjoying a movie night out, people are increasingly opting for real-world engagement that promises entertainment and social bonding.
Despite disposable income remaining tight for some, the appeal of in-store shopping remains strong with 95% of us still shopping in-store at least once a week.
#out-of-home-marketing #consumer-behavior #real-world-activities #brick-and-mortar-stores #summer-events
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