Is it possible to quantify, embrace and expand brand excitement?
Briefly

Business goodwill, brand excitement, and community contribute significantly to brand loyalty, though hard to measure precisely, essential for long-term success and user engagement.
Curating community can foster brand loyalty, demonstrated by GiffGaff mobilizing users in forums to support new customers, organize events, and offer rewards.
Read at London Business News | Londonlovesbusiness.com
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