I would drag him to court." and "This marketing is genuinely genius" were polarizing comments on the Alexander Wang ad featuring fake Beyoncé, Ariana Grande, Kylie Jenner, and Taylor Swift, drawing attention to authenticity in luxury fashion.
The video playfully highlights similarities and differences between the new accessory and the brand's popular Rocco bag from early 2010s, acknowledging the concept of authenticity.
The fashion industry's imitations raise legal and ethical concerns; Ariana Grande previously sued Forever 21 for using her likeness without consent, revealing the risks involved.
The trend of lookalikes has caused controversies, including Billie Eilish's concerns about safety and the complicated issues arising from AI and digital deepfakes.
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