Strong internal communication serves as a powerful tool for driving innovation, alignment, and performance in organizations. When treated with the same strategic intent as external marketing, teams become more engaged and aligned with organizational goals. Research shows that organizations prioritizing performance see significant benefits, such as enhanced profitability and engagement. Clear messaging fosters understanding, which encourages contribution. At Alliant University, a practice of testing messages for clarity has been implemented, focusing on whether communications are helpful, build trust, and are recipient-friendly, thus promoting efficiency and problem-solving among teams.
When internal comms are treated with the same intentionality as external marketing, teams shift. They become more than just informed. They become collaborators, advocates and problem-solvers.
Organizations that focus on their people's performance are 4.2 times more likely to outperform their peers. Strong, consistent communication is a critical part of creating a performance-focused culture.
When communication breaks down, alignment suffers and engagement drops. And when people understand the reasoning behind a change or strategy, they're not just more likely to comply. They're more likely to contribute.
At Alliant, we introduced a simple but effective practice: testing every message for clarity. If it wouldn't make sense to a new hire or intern, we rewrite it.
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