Meta's new video editing app, Edits, led by Instagram's Adam Mosseri, aims to support mobile video creators with intuitive editing tools, sharing capabilities, and performance tracking for Instagram Reels. Slated for release on March 13, the app focuses on mobile-focused features, distancing from desktop applications. It bears similarities to CapCut, suggesting strategic competition amidst TikTok's ongoing legal challenges. This development signals a significant pivot back to core offerings in video creation for the company, emphasizing user-friendly editing for beginners.
“The Edits app is meant for people who shoot and edit videos on their phones, not for folks who use desktop apps.”
“Mosseri also said that the app is meant for people who shoot and edit videos on their phones, not for folks who use desktop apps.”
“Despite Mosseri's claim that Edits will be 'more than a video editing app,' that is its primary purpose, and it should include standard editing tools.”
“From what we know now, Edits sounds awfully similar to CapCut, the video editing app made popular by TikTok.”
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