Instagram's new editing app, Edits, aims to attract creators with advanced video editing tools and analytics amidst competition from TikTok and CapCut, facing US restrictions.
"There's a lot going on right now, but no matter what happens, it's our job to provide the best possible tools for creators," Mosseri stated.
Edits will feature a higher-quality camera and the ability to share drafts, catering to content creators who want to enhance their video content quality.
Meta has been quick to advertise Instagram amidst TikTok's uncertainty, actively promoting the platform to users searching for TikTok in the iOS App Store.
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