Inside Yoto - the speaker brand striving to prove tech can be a force for good for kids

"Things like anti-screen, or even the word 'afraid,' are too loaded or charged to truly reflect where Yoto is coming from. We are not dogmatic about screens in the homes. The people in the company are pro-tech, we really believe that technology can be a real force for good in family life and in children's lives."

"We know that screens are a concern for many parents, but also that many parents are realists. They know that there will be balance, and we support a balance, but we also believe that families deserve innovative and compelling alternatives to screen-based devices."

"The kids' audio tech category has taken off in the past few years as parents look for screen-free alternatives to keep their kids entertained. Despite Yoto leaning into this through its strap 'Screens off, imagination on' and referring to the product as 'The screen-free audio player for children,' its head of brand is careful not to tap into parental anxieties in his brand comms."

Read at The Drum