from Muse by Clios | Discover the latest creative marketing and advertising news. Muse by Clio is the premier news site covering creativity in advertising and beyond.1 month ago
AI is leveraging patient data and creating tailored messages based on health profiles, ensuring our marketing efforts are not only relevant but also build trust.
Advertisers are focusing on health equity and inclusivity, addressing unique needs of diverse populations to ensure equitable access and culturally sensitive messaging.
Social media platforms like TikTok and Instagram have become essential for engaging diverse demographics, as campaigns utilize influencers and real-time testimonials.
The last 12 months have seen a renaissance in healthcare advertising, thanks to AI enabling hyper-personalized campaigns delivered at an unprecedented pace.
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