Influencers and vloggers are showing off their lives in Saudi Arabia's Neom. It's falling flat.
Briefly

Neom's ambitious vision conflicts with its present reality as vloggers reveal a lack of vibrancy, depicting a community that feels more like a "low security prison."
While the government aimed for 1.5 million residents, Neom has adjusted expectations to about 300,000, illustrating the challenges of this futuristic development.
Jessica Herman provides an insider perspective on life in Neom, showcasing empty streets and an industrial housing landscape that contradicts the glamorous marketing.
The contrast between Neom's promotional imagery and the daily experience of its residents raises questions about the feasibility of Crown Prince Mohammed bin Salman's grand vision.
Read at Business Insider
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