ShopMy, an affiliate marketing platform for influencers, secured $77.9 million in Series B funding, led by Bessemer Venture Partners and Bain Capital Ventures. This follows their $18.5 million Series A raised in March. The platform offers commission to influencers for sales generated through their links and has enhanced its services with features like gifting and sponsored content. With 100,000 creators and partnerships with 50,000 brands, ShopMy plans to diversify into sectors beyond fashion and beauty, aiming to strengthen its competitive stance in influencer marketing.
ShopMy, an affiliate marketing platform for influencers, raised $77.9 million in its Series B round, led by Bessemer Venture Partners and Bain Capital Ventures.
Having attracted over 50,000 creators and expanded its roster to 100,000, ShopMy is poised to grow beyond fashion and beauty into other verticals.
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