Obsess, a company known for creating immersive 3D digital spaces for over 400 brands, is set to expand its capabilities by joining Infinite Reality. Founded by Neha Singh, Obsess has pioneered a platform enabling virtual shopping experiences. The acquisition will leverage Infinite Reality's expertise in augmented reality and AI, allowing Obsess to grow rapidly and innovate in how brands connect with consumers online. Singh will take on a pivotal role as chief innovation officer, pushing the boundaries of interactive digital experiences as consumer demand shifts towards richer online engagement.
Infinite Reality essentially gives us a platform to be able to grow in a much faster way and meet the vision that we have always had.
What I saw was that we have been in this kind of flat version of web pages and of the internet for so long because that's what was possible with hardware and network speeds.
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