Linda Yaccarino stated that Angela Zepeda 'brings incredible experience and expertise' to lead X's marketing efforts as it undergoes transformation and innovation.
Zepeda enters X at a crucial time as the platform has seen ad revenue decline by 55% year-over-year, straining relationships with advertisers.
Elon Musk's controversial approach to content moderation has led many top advertisers to withdraw their spending, significantly affecting X's advertising revenue.
Musk's tumultuous relationship with advertisers includes controversial remarks, yet he has made attempts to mend ties following public backlash.
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