Indie Traction re-emphasizes client service in a bid to rewrite what it means to be a media agency
Briefly

Logic would dictate that if you, a media agency, just had a client or clients move some of their work in-house, you'd probably not need a client services head, right?
I understand how their P&L works, I've sat in their seats, I've hired the agencies, I know what it feels like to need to spend the budget by the end of the quarter or here's how it's amortized - just all those little things that are involved with a large organization and a complex matrix,
Read at Digiday
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