It will be a way for the agency to extend diversity practices to more areas of the business and expand the opportunities for suppliers that are not certified as a diverse company, said Christopher Boland, owner of Boathouse Group, Inc.
Now we're at a point where we need to bring that to suppliers. We've done it throughout our business, but it was just a conscious effort to try to make it different and ... make it better.
An increasing number of general-market agencies are seeing the value in partnering with multicultural agencies in their partner work to efficiently provide diverse perspectives that are more reflective of the realities of the rapidly changing demographic landscape,
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