Scott Johnson, Chief Marketing Officer of Checkers and Rally's, expressed his enthusiasm for the program's performance: 'We are thrilled with the consumer engagement improvements through Mobivity's Connected Rewards. Not only have we dramatically increased offer redemption rates, but the ability to re-engage our lapsed customers has impacted overall business performance. Through Mobivity's unique offer reimbursement program, we've funded additional marketing and acquisition efforts without increasing our overall marketing budget.'
Mobivity's Connected Rewards platform enhances offer and reward performance by linking brand promotions to mobile game downloads and gameplay. This innovative approach has proven highly effective, as consumers who play mobile games tend to transfer their high engagement levels to the brands promoting these games.
Three key data points highlight the success of this partnership: 35.3x Higher Offer Redemption Rate: Offer redemption rates for promotions tied to mobile games were 35x higher than Checkers' standard offer redemption rates.
Over half (54%) of the redemptions came from customers who had not engaged with the brand in over 90 days, showcasing the effectiveness of targeting lapsed customers.
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