The tools introduced by tech giants under EU's Digital Services Act to provide transparency in advertising were found to be ineffective by Mozilla, with significant shortcomings and data gaps, potentially enabling hidden funders and manipulation.
Through a study, Mozilla partnered with Check First to assess the tools across major platforms, highlighting bugs, faulty features, and missing data, emphasizing the potential risk of bad actors exploiting the system.
#eu-digital-services-act #advertising-transparency #tech-giants #mozilla-study #online-advertisements
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