In-App Spending Continues to Surge in China, Pointing to Opportunity for Western Social Apps

Consumers in China last year spent 1.41 trillion yuan, or $US208 billion, buying things on ByteDance's Douyin video app, the Chinese equivalent of TikTok, an increase of 76% from 2021, according to two people with knowledge of the internal data.Meanwhile, shoppers on TikTok in Southeast Asia more than quadrupled their spending, a metric known as gross merchandise volume, to $US4.4 billion, the people said.

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