I'm a Gen Z Who Loves Shopping Small-12 Indie Brands I'm Keeping Up With In 2025
Briefly

"Reflecting on the numerous lockdowns of 2020 isn't something I do all that often, but I took away a love for shopping small."
"With the increase in screen time came an obsession with the small businesses flooding my feed, from scrunchies to bespoke pottery."
"If you're a cool start up, or freshly-graduated CSM student, TikTok is your window to a social-first shopping generation."
"Over the last year, smaller brands have been thriving online as a result of the social media boom, and I've been saving and bookmarking them."
Read at WhoWhatWear
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