"Like many of us in today's digital age, I'm often found glued to my phone until the wee hours, and while the concept of a digital detox sounds refreshing, I can't seem to commit. Tackling late-night scroll-sesh addicts such as myself, Ikea has launched 'The Phone Sleep Collection', inviting folks to put their phones to bed (literally). Ikea is known for creating some of the best adverts of all time, and its latest campaign is no different."
"Combining playfulness with wellness, the Complete Sleep campaign highlights how a small change can make a huge difference to people's lifestyles. Phone Sleep Collection - YouTube In its new wellness-centred initiative, Ikea UAE encourages customers to ditch their nightly scrolling habits by letting their phones sleep - quite literally by placing them in a mini Ikea-style bed. But the dinky sleeper isn't just a silly prop; it's fitted with an integrated NFC tag to keep track of your slumber."
Ikea UAE launched the Phone Sleep Collection to encourage people to stop nightly phone scrolling. The collection uses miniature Ikea-style beds where users can place their phones to "sleep." Each tiny bed includes an integrated NFC tag that tracks phone usage and sleep-related habits. The initiative is part of the Complete Sleep wellness campaign. The campaign combines playfulness and wellness to show how small adjustments can meaningfully improve lifestyles. A Phone Sleep Collection video is available on YouTube as part of the campaign rollout.
Read at Creative Bloq
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