If music marketing is a gateway to culture, brands must navigate carefully, execs say
Briefly

"It's about you as an organization, valuing something or someone deep enough," said Phil Osborne, vp of production at Ruckus.
"Music has really become a link between culture and brands, and it's allowing a better connection between the artist and the fans," said Brian Feit of BMF agency.
Read at Digiday
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