IAB releases guide for brands to start marketing in the metaverse
Briefly

Did you miss a session from GamesBeat Summit Next 2022?All sessions are now available for viewing in our on-demand library.Click here to start watching.The Interactive Advertising Bureau (IAB) has released its Metaverse for Brands Guide, designed to help marketers evaluate their options.The report includes key definitions, an overview of current metaverse-like experiences and examples of successful metaverse marketing campaigns.
Read at VentureBeat
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