"Target hosted album release parties for Taylor Swift's new album, "The Life of a Showgirl," at 500 stores across the country. Fans lined up for nearly two hours on Thursday night to get their hands on a glittery pink vinyl for $34.99, which Target released exclusively starting at midnight. I went to a store in Jersey City and waited with them. Target is counting on unique store experiences, like this midnight album release, to get more shoppers into its stores."
"Incoming CEO Michael Fiddelke, who takes over the top job in February, laid out his strategy for investors in August. Part of that plan includes regaining Target's style and elevating the shopping experience to keep customers in the store longer. The album release isn't the first time Target has harnessed Swift's star power to attract customers. Last year, the retailer exclusively released Swift's book commemorating her Eras tour on Black Friday."
"I spent two hours waiting at Target with Swifties for the pop star's latest album, and I can see the buying power of the fanbases that the retailer is trying to tap into. At the Target in Jersey City, it was a Taylor takeover, complete with a DJ spinning Swift songs all night. The store stayed open until 1 o'clock in the morning, so people could shop while they waited for midnight to strike. I lined up with eager Swifties to enter Target and shop the exclusive sale."
Target hosted album release parties for Taylor Swift's new album, The Life of a Showgirl, at 500 stores nationwide, offering an exclusive glittery pink vinyl for $34.99 starting at midnight. Fans queued for nearly two hours at many locations while some stores stayed open late and featured DJs and in-store programming. Incoming CEO Michael Fiddelke intends to revive Target's style and increase dwell time through curated experiences. Target has previously used Swift partnerships and other events and is launching additional collaborations, including a Stranger Things campaign with Target-exclusive merchandise to drive foot traffic.
Read at Business Insider
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