TikTok makeup trends lean towards a more natural and minimal look, impacting product development. Products like skin tints, brow gels, freckle pens, and liquid blushers are having a moment.
The most successful TikTok makeup trends are simple, easy for everyone to try, and often involve hacks that save time or make use of everyday products.
TikTok makeup looks are easier to follow compared to Instagram trends, focusing on achievable and easy-to-recreate styles at home.
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