Hy-Vee announced Monday the appointment of two new executives to its in-house retail media arm, RedMedia. Kathryn Mazza as senior vice president and Britt Polihronis as vice president of operations.
The addition of these seasoned veterans expands RedMedia's current leadership, which consists primarily of Hy-Vee veterans. The platform covers the grocer's entire business portfolio, including grocery, pharmacy, dietetics, specialty healthcare, banking, and more.
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