The HubSpot team has finally published its inaugural report on blogging, acknowledging a decade of delay despite being in the blogging field. Through a survey of over 500 marketers, they found that 65% of companies maintain a blog, with significant publication frequencies. Notably, 22% post daily, while a majority rate blogging as essential to their marketing strategies. Budget allocations for blogging vary among businesses, with many committing substantial portions of their marketing budgets to blogging efforts, reflecting its importance despite the emergence of new digital trends.
Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot - so the fact that it's taken over a decade for us to put together our first-ever report on the state of blogging isn't the best look.
But hey! As that Chinese proverb says, "The best time to plant a tree is 20 years ago. The second best time is right now." That's why we surveyed over 500 marketers across various industries and company scales to get a pulse on the current state and future fate of blogging.
Our survey indicates that 65% of marketers are employed by companies that maintain blogs, and they generally post pretty diligently. Our research found that... 22% of businesses that maintain blogs publish content on a daily basis.
Most of those respondents also say blogging is still pretty crucial to their broader marketing strategies. Of our respondents whose companies publish blog content, 47% cite it as being very important.
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