""Every love story deserves a billboard. Every love story deserves to have all of the fanfare and celebration that [Swift-Kelce] did,""
"'Their engagement didn't trend. But to us? They're every bit as iconic,'"
"'Because everyone loves a celebrity wedding, and at Zola, we love yours.'"
Zola launched "The Wedding of the Year," centering on Wisconsin couple Taylor Hayes and Travis Wickboldt to highlight real users amid the Swift-Kelce frenzy. The multichannel rollout began Dec. 15 with out-of-home advertising in New York, including Times Square billboards, taxi toppers, subway takeovers and newsstands. A hero film featuring Hayes-Wickboldt debuts Dec. 20 on Netflix, and the effort spans organic and paid social channels. The campaign focuses on everyday couples rather than celebrities, influencers or AI, aiming to emphasize authenticity and connect with consumers after initial reactive promotions around the Swift-Kelce engagement.
Read at Marketing Dive
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