"To reflect the shorter and more engaging side of YouTube, the platform created the first-ever YouTube Shorts Drive-Thru experience, featuring interactive menus, custom snacks, themed golf carts, surprises from creators, musical performances and even a 40-foot gumball machine. The objective was to create a buzz that would distinguish YouTube from the already massive event and showcase the unique value of YouTube Shorts."
"Over three days, attendees experienced constant surprise and delight, with personal interactions with their favorite creators. The outdoor drive-thru experience began at a standalone video menu, where attendees were driven in amusement-style rides via 13 unique and creatively themed golf carts. Along the journey, fans learned about YouTube Shorts from their drivers and were encouraged to shoot their own Shorts in real-time."
YouTube launched a fully branded YouTube Shorts Drive-Thru at VidCon 2022 to showcase the shorter, more engaging format and encourage real-time Shorts creation. The activation combined interactive menus, creator surprises, musical performances, themed golf carts, custom snacks, and a 40-foot gumball machine to create surprise and delight. Attendees rode 13 creatively themed carts, learned about Shorts from drivers, and were prompted to shoot their own content. The experience delivered limited-edition creator collaborations, retro-style meal kits with creator-inspired items, and digital extensions and on-site activations to drive traffic to the marquee Shorts event.
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