"Whereas once upon a time a single ad slot on a Saturday morning could translate into a massive sales boost, today's children are harder to reach en masse."
"YouTube is a day-to-day part of kids' lives. They can't imagine not having it."
"For toys that reduces the number of ads in between, she adds. YouTube is increasingly seen as an alternative to traditional children's TV."
"They spend more than three hours a day watching video, but only 20 minutes on live television, Macrae says."
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