With more than 1,200 entries, choosing Brands That Matter honorees requires months of researching and vetting applications, and ultimately finding the best examples of what all brands should aspire to.
We look at the positive impact a brand has had on its industry and the culture at large. This is about what each brand has done that has influenced, impacted, or informed culture.
We want to see the numbers, data, and performance indicators that demonstrate how a brand’s unique approach has affected its business, industry, and product category.
‘Brands That Matter applications are read and judged by a wide variety of writers and editors, each with expertise in each particular category and industry,’ says Fast Company senior staff editor Jeff Beer.
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