No longer tethered to the allure of celebrity endorsements and macro-influencers boasting millions of followers, brands are now gravitating towards nano- and micro-influencers, armed with smaller but fervently engaged audiences.
Nano-influencers stand out for their authenticity, as they haven't yet reached the celebrity status that can dilute genuineness. Brands are recognizing the power of micro-communities, shifting towards targeted influencer marketing.
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