How to Use AI for Smarter Product Launch Campaigns | ClickUp
Briefly

How to Use AI for Smarter Product Launch Campaigns | ClickUp
"You're juggling 47 chat threads about one campaign. Your designer is on revision #12 of the hero image. Legal wants "just one small change" to the copy. And your CEO just asked if you can move the launch up by a week. Sound familiar? Here's what changes with AI: Instead of managing the chaos, you orchestrate the win. AI handles the busywork-brief coordination, asset variations, performance tracking-while you focus on the strategy that actually moves numbers."
"✨ Fun Fact: Pedigree's "Adoptable" campaign used AI to match every ad with a locally adoptable shelter dog-so each Pedigree ad became an ad for a real dog nearby. When a dog was adopted, AI swapped in the next local dog in real time. In the first two weeks, about 50% of featured dogs were adopted, and traffic to shelter profiles jumped 6X."
AI campaign execution uses tools, models, and agents to plan, produce, launch, and optimize multichannel marketing campaigns end-to-end. AI handles busywork such as brief coordination, asset variations, and performance tracking so teams focus on strategy that drives results. Implementing AI can halve launch time and double campaign effectiveness by automating production, generating asset variants, enabling real-time content swaps, and accelerating learning. Dynamic personalization matches creative to local audiences and adapts instantly to changing conditions, improving relevance and outcomes. Templates and checklists guide implementation across ideation, execution, and post-launch analysis while aligning activity to key metrics.
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