"Google's Helpful Content Update and EEAT (experience, expertise, authority, trustworthiness) framework make one thing clear: recycled, "AI-flavored" content won't survive. Search engines are rewarding content that feels original, demonstrates lived experience, and adds unique value. For new writers, this is actually a golden opportunity. You don't need ten years of industry knowledge to stand out. You just need to infuse your content with: Personal insights (even small ones, like a challenge you faced while learning)"
"I learned this lesson while reviewing an intern's article last year. On the surface, it looked polished. But the moment I read it, I knew it was fully AI-generated: generic phrases, no anecdotes, no real-world insight. It ranked nowhere, resonated with no one, and left the client unimpressed. That was the day I realized something critical: AI is a fantastic co-pilot, but you-the human-must be the pilot."
AI tools can produce content quickly but often yield generic, repetitive, and soulless writing that fails to engage readers or rank well. Human writers must add lived experience, anecdotes, and a conversational voice to differentiate content and meet Google's Helpful Content and EEAT criteria. New writers can stand out by sharing personal insights, adopting a peer-to-peer tone, and finding fresh angles that make content relatable. Using AI as a skeleton while supplying the soul—real examples, perspective, and authenticity—preserves SEO value while creating original material that resonates with audiences and satisfies search engines.
Read at eLearning Industry
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