"It started out just rolling up to friends or family who needed things moved. Then expanded to showing up at job sites." - Shaun Merritt, underlining the importance of community engagement in grassroots marketing.
"I recognized that what I really loved was being able to take 25 years of experience and guide and help." - Stefanie Ricchio, emphasizing the value of thought leadership and expertise in building business credibility without high costs.
"A lot of these older builders and pros, I'm just finding that finding the right message to communicate with them on platforms like Facebook has been powerful for engaging them." - Shaun Merritt, highlighting the effectiveness of social media outreach.
#grassroots-marketing #small-business-growth #low-cost-strategies #entrepreneurship #thought-leadership
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