How to say something compelling in a world of headline-readers
Briefly

Many compelling stories are just waiting to be heard. But to be able to dive into world-changing arguments, we first need to get past the clickbait world of headlines.
Unfortunately, we're all guilty of reading a headline and assuming we know what the rest of the content will say - and that affects how we read it, if we read it at all.
Read at The Drum
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