A strong brand is the foundation of any successful campaign, whether you're selling a product or a politician. In political campaigns, the art of crafting and controlling a narrative becomes paramount.
Consistency is key. Your message must be clear, concise, and repeated often. It's not about what you say once, but what you say over and over again.
If you're not shaping your own story, someone else will do it for you.
Take control of your narrative, or risk losing it entirely.
#brand-storytelling #political-campaigns #consistent-messaging #public-perception #narrative-control
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