Brands like Coca-Cola and Nike thrive on emotionally connecting with customers, proving that brand perception can evolve and significantly affect a company’s bottom line.
Maintaining favorable customer perception involves understanding user sentiment and consistently offering quality products and positive experiences to build trust and loyalty.
Recent studies indicate that around 90% of shoppers consult online reviews before making purchases, highlighting the importance of positive brand perception for customer loyalty.
Negative customer perceptions can deter potential buyers and result in churn, underscoring the need for brands to invest in measuring and improving their public image.
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