To successfully navigate the complexities of your market, it's imperative to gain a comprehensive understanding of how your core customers view your competitors.
This crucial tool allows businesses to stay ahead of the curve and deeply understand the landscape in which they operate.
By employing this strategic approach, you can harness these insights to refine and strengthen your positioning, ensuring your business stands out in a crowded marketplace.
Conduct customer surveys and interviews to gather direct insights from your customers about their experiences with competitors to inform your strategy.
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