"We've all heard the phrase, "underpromise and overdeliver." Unfortunately, I often see businesses that tend to " overpromise and underdeliver," failing to meet customers' expectations. For me, it all comes down to trust. Can I rely on a company to consistently meet and exceed my expectations? As entrepreneurs, this can be a difficult question to confront. However, if you're unsure how to respond, it may be time to reflect on your practices."
""We may not always be perfect. Sometimes our employees punch in the wrong number or have trouble locating your address. At other times, we might underestimate how much time an installation will take. No, we're not perfect, but you can rest assured that we'll always do our best, make things right when needed and do everything possible to earn and keep your business.""
Trust is the central business asset and is earned when companies consistently meet and exceed customer expectations. Overpromising leads to disappointment and undermines reliability. Setting realistic expectations positions companies to deliver high customer satisfaction and create loyalty. Exceeding expectations and offering extra value differentiates businesses from imitators. Practical candor in marketing, such as acknowledging possible mistakes while committing to make things right, builds credibility. Consumers respond positively to honest communication and realistic promises. Regular reflection on business practices helps ensure commitments are achievable and that overdelivering becomes a repeatable operational goal.
Read at Entrepreneur
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