How to Better Manage Your Brand's Reputation in the Digital Age | Entrepreneur
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from Entrepreneur10 months ago
The skincare brand Sunday Riley settled with the FTC for directing employees to post fake reviews. Manipulating reviews damages trust, a vital element in consumer decision-making.
Entrepreneurhttps://www.entrepreneur.com/starting-a-business/how-to-better-manage-your-brands-reputation-in-the-digital/471895
Online reviews have become a key factor influencing consumers' buying choices. A single negative review can trigger a wave of complaints, emphasizing the importance of managing online reputation effectively.
Entrepreneurhttps://www.entrepreneur.com/starting-a-business/how-to-better-manage-your-brands-reputation-in-the-digital/471895
Read at Entrepreneur
#review-manipulation #online-reputation-management #consumer-trust #influencer-marketing
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