In a fragmented planning process, sales and events remain misaligned, resulting in wasted opportunities for collaboration and the dilution of impact at conferences.
When planning an event, integrating all teams sooner rather than later ensures each department contributes meaningfully, leading to a more dynamic event strategy and better outcomes.
The first 90 days of event planning are critical for success. Effective collaboration among teams leads to unified goals and maximizes the potential of the event.
Gathering diverse teams early in the planning stages cultivates engagement and investment in the event, transforming it from a mere support role to a strategic priority.
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