Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. Businesses must rethink resource management and strive for higher operational maturity.
To succeed, organizations need a well-aligned talent strategy that directly impacts the quality and performance of the final product, addressing both increasing workloads and innovative creative needs.
Optimizing talent strategy can help manage costs associated with increased work volumes, but aligning this strategy with operational planning is essential to meet business requirements.
Global campaigns necessitate that offshore teams undertake effective localization which ensures not just translation, but also cultural relevance—crucial for resonating with local markets.
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