How TIME and Statista Determined the World's Best Brands of 2024
Briefly

This year's TIME launched its inaugural list of the World's Best Brands, aiming to provide an unfiltered view of customer perception and interactions with brands.
Statista conducted an independent survey of over 22,000 consumers in the U.S. to evaluate brand awareness, social buzz, likeability, usage, and loyalty.
Read at time.com
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