Modern AI-powered tools are boosting our agility, enabling us to learn from consumers at scale and bring exciting new products to market faster. This year, we achieved our goal of knowing 100 million consumers, which has enriched our ability to provide personalized experiences. Our digital asset management system and centralized cloud solution support this initiative by ensuring stored data is privacy-compliant while being utilized effectively to engage our consumers. It allows us to deliver targeted marketing and insights effectively.
By implementing a centralized cloud solution, we can now store, enrich, and activate our first-party data in a privacy-compliant manner, leading to more personalized content and brand engagement. The insights gained enable us to engage with consumers at key points in their journey, allowing us to connect authentically, such as during colder seasons when our Clorox brand can address specific consumer needs with relevant products.
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