After stumbling and facing bankruptcy, Modrobes, a Canadian brand known for its unique pants, has been resurrected by a couple who bought the company in 2022 and now operate it as an online store from their home.
The trend of reviving old beloved brands like Modrobes, Le Chateau, Pier 1, and HMV shows that businesses can capitalize on customers' nostalgia by reworking defunct brands in various forms to appeal to modern consumers.
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