How Small Businesses Can Capture $76 Billion Holiday Spend | Entrepreneur

According to the QuickBooks Holiday Shopping Report, consumer holiday spending is expected to fall by 34% this year, equating to an $85 billion decrease.

Joseph Black from Intuit QuickBooks states that 93% of consumers plan to shop small this holiday season, resulting in over $76 billion in spending at local businesses.

Black highlights that 47% of consumers want to support local businesses, believing they can discover unique gifts and contribute to their communities.

To remain competitive, Black recommends that small businesses leverage digital tools and AI-driven solutions to optimize inventory management and marketing campaigns.

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