How retailers and media companies are teaming up to bring live shopping to the 2024 VMAs
Briefly

"The software will allow viewers to snap photos of their favorite looks as they come up on screen and then browse similar options suggested by Shopsense's product recognition algorithm."
"The partnership could boost both retailers taking a hit as consumers pull back discretionary spending, and legacy media companies that have tried to maintain profits in a challenging landscape."
Read at NBC Los Angeles
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