The holiday shopping season has transformed from a sprint into a marathon, with 'deal days' now stretching from October to Christmas, reshaping retail strategies.
Nearly half of consumers started holiday shopping before Halloween, with discounts leading to over 95% making their first purchases by mid-December.
Black Friday still attracts high-income shoppers and Gen Z, where 70% plan in-store visits, indicating a resurgence in interest for traditional shopping experiences.
Property managers must adapt to the continuous shopping season, ensuring they collaborate with retailers to promote key shopping days effectively.
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