The article emphasizes that scrappy marketing is a powerful approach for startup founders and marketers with limited budgets. The author reflects on personal experiences, illustrating how creative strategies, such as engaging directly with reporters on Twitter and providing thoughtful comments on blogs, led to successful marketing outcomes. The narrative encourages readers to embrace low-budget strategies that foster genuine connections, leading to increased visibility and opportunities without the need for extensive financial resources.
"When you don't have big dollars to hide behind, you're forced to get creative, move fast, and figure out what actually gets attention."
"I realized I could skip the outdated tactics by connecting with reporters directly on Twitter."
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