MACH Alliance promotes marketing technology and practices aligned with composable, modular systems through principles like microservices, API-first, cloud-native SaaS, and headless architecture.
Mars Wrigley transitioned to a composable, flexible stack for its ecommerce platform, breaking away from reliance on single vendors and adopting agile practices for marketing processes.
"At M&M's we have both the massive brand play with consumers and mass retail, and we also have direct-to-consumer and mms.com, where it's a commerce business as well," said Kyle Barz, director of global retail and ecommerce technology at Mars Wrigley.
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